April 05, 2007
Maps for the Masses
One of the major barriers that has prevented wholesale usage of both Google Maps and Microsoft's Virtual Earth across the blogosphere is that you have to be a programmer to understand and use their APIs. Most bloggers either are not skilled enough in JavaScript and dHTML to pull it off, or do not have the resources or relations to get someone else to do it for them.
Well, fret no longer. Google has just announced their new My Maps tool. Their blog is claiming that you can make your own custom version of their maps by merely pointing, clicking and drag-and-dropping. They will then give you a unique, public URL so you can share it with others.
Note their self-interest here ... for every person who creates and uses one of these custom maps on their site, Google gains a partner site that drives traffic to maps.google.com for free. Every visitor to a site with a link to a custom Google map will also count as a unique visitor to the Google Maps site if they click on the link to the custom map.
This is a brilliant move on Google's part because it short-circuits the losses they've been sustaining by providing free background images to mashups without gaining anything in return except publicity. By hosting these new, customer-generated mashups they increase their share of unique Internet users, pageviews and site stickiness, and thus increase their market share ... which translates into both dollars and clout.
P.S. Google, if you're listening, please fix the JavaScript error on the page. It's embarrassing.
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